This Webinar was previously offered in French

This presentation will cover in a step-by-step fashion the most salient and practical considerations that a trademark agent and/or lawyer needs to consider in retaining and working alongside a survey expert to provide a valid, reliable survey that renders evidence helpful to the trier of fact on a relevant trademark issue for consideration by the TMO, TMOB and Court.

Topics covered will include, among others:

• the mandate given to the expert
• the Code of Conduct to be provided and abided by the expert
• types of surveys (including pilot survey rules)
• traditional flaws in survey design/evidence
• expert reports
• cross-examination techniques

Speaker

Ekaterina Tsimberis

Smart & Biggar LLP

Speaker

Kelly Gill

Gowling WLG

Moderator

Amélie Béliveau

Fasken Martineau DuMoulin LLP